Started by two best friends.

Elina started the way most good ideas do. Two best friends, Amina and Elisa, had a jewelry drawer full of pieces that all looked the same and a group chat full of pieces they actually wanted. So they made the shop they wished existed.

Elina is the main feed: trendy jewelry and accessories that go with everything you already own, at prices that don't need a permission slip.

ELINA JEWLS is the beach line. Shells, sea stars, turtles and beads that feel like a beach day, any day of the year. New drops land weekly, and the good stuff goes fast.